Social Perception of Smoking Cessation Medication: A Willingness-to-Pay Survey

No 11.13, Working Papers from Universidad Pablo de Olavide, Department of Economics

Autores: José L. Pinto Prades, José M. Abellán-Perpiñán, Ildefonso Méndez Martínez,
Silvia Díaz Cerezo, Verónica Sanz de Burgoa.

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Abstract

Smoking is one of the main preventable causes of death in the world. There are several first-line pharmacological treatments available for smoking cessation. However, they are not very popular amongst smokers. There is evidence that smokers may not value these therapies in accordance with the scientific evidence.

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